3D Design & CGI Production

2024

WHY AGING ! ® Cell Regenerating Platinum Serum

Platinum SpringSPRING 2024 CAMPAIGN — CELL REGENERATING PLATINUM SERUM

Series
Anti-Aging
Size
30 ml
Application
Face, neck, and décolleté
Price
175,00 €
583,33 € / 100 ml

Key visual still — Key visual, 9:16 — story and city light

firefly_leave-everything-the-same-but-re — Campaign cut — model with diagnostic mesh, F200 framing

01 — Brief

One product, four territories, and a claim that has to look as precise as it sounds.

Platinum Serum sits at the top of the Anti-Aging series. Photography of a small glass dropper at this price point means chasing highlights on every reshoot, and each market wanted its own crop and language variant of the label.

02 — Out of home

The same master render placed on a corner site. Animated DOOH runs at ten seconds, silent, with the bottle held long enough to read at forty metres.

Corner site mockup — DOOH, 10 s loop

03 — Colour

Five values, fixed in the master scene. Cold neutrals carry the lab, platinum carries the product, and glacier blue is the only colour allowed to lift — nothing else competes.

Void

#0B1014 Backdrop, DOOH night grade

Instrument

#16222B Machined surfaces, UI plates

Platinum

#C8D2D8 Cap, brushed metal highlight

Glacier

#91B0C5 Water, glass transmission

Porcelain

#F2F5F7 Paper, feed and print ground

Ratio70% neutrals, 25% platinum, 5% glacier. The lift never exceeds a twentieth of the frame.

LightVoid and Instrument are scene colours, not post. Both are lit, so the grade holds across every crop.

PrintPorcelain is the paper white for city light and poster; backlit placements lift Void by two stops.

04 — Art direction

Futuristic, robotic, scientific. The serum is staged as laboratory apparatus rather than cosmetics: machined surfaces, instrument light, no props that soften the claim.

01

Futuristic

Cold key light, deep falloff, and a horizon-free stage. The bottle reads as an object with no period.

02

Robotic technic

Machined bases, calibration marks, and articulated arms holding the bottle in place. Motion is mechanical, never hand-held.

03

Science

Platinum, glass, and glacier water shown as measured materials. Every surface has a stated finish.

06 — Before and after

Same portrait, same light, one variable. Slide left to see the before, right for the after.

After — smoother skin, reduced wrinkle depth

A — After

Before — visible fine lines and wrinkle depth

B — Before

BeforeFine lines around eyes, mouth and forehead at their starting depth.

AfterIdentical framing and set light, so only the skin changes between the two states.

Measured−17.0% wrinkle depth and +67.0% anti-aging protection system in the in vivo studies.

07 — Motion loops

Seamless loops for paid social and the PDP hero slot.

Skin close-up

3s loop · 4:5

Serum on skin

5s loop · 4:5

Application, slow motion

5s loop · 4:5

09 — Meta ads

Facebook and Instagram placements cut from the same master scene. Framing leaves safe margins for Meta's UI overlays, so no crop loses the bottle or the claim. Stills, one slow-motion video cut, and a five-card carousel that ends on the study figures. Drag inside the two master crops to reposition them, double-click to reset.

Concept A — Laboratory

Product render on graphite-teal, study figures set as a readout

The bottle carries the frame, bleeding off the right edge. Platinum hairlines and the two in vivo figures read as instrumentation rather than beauty advertising.

Concept B — Data first

The study figure is the image

Light clinical field, one number at display scale, the application photograph below it as evidence. Built for cold audiences that have not seen the brand.

Concept C — Precision

Photograph full-bleed, one platinum hairline frame, one figure

The quietest of the three, for retargeting where the brand is already known.

Bewegtbild — Video ad

Slow-motion cut, legible with sound off

Text held to two beats: product name at the top, one study figure and the CTA at the bottom.

Carousel — 5 cards

Product, actives, then one study figure per card

Card numbers keep the sequence readable when someone stops mid-swipe. Every card carries its own headline and CTA.

Before and after comparison — 1080 × 1080